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Yeah. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. The Ron Burgundy Podcast Season One Trailer. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. We basically built an academy where once a year we grab eight or 10 people. True Crime-The Ron Burgundy Podcast - music.amazon.com Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Weve all seen this, so Im not saying anything privileged. The Ron Burgundy podcast is back for season two, starting August 8th! i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. The only reason we have that number is because of broadcast radio marketing. Ive always thought about it. The oldest one, Pierce, is 17. Were in total control there. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a Nothings perfect, but its pretty close to perfect. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . It has been fun, if nothing else. We are an obsessively, widely distributed content company. Well do standard, straight-up, quick-turn, host-read ads. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. Yes. Are you saying, Its actually billions of podcast impressions? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. We do all kinds of advertising models with Malcolm and his team. I told you it was all about org charts, and Im not even to the org chart question yet. How do you account for that? Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. Everybody in this room has worked damn hard for the last 20 years to get to this point. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. I also think theres a new thrust in influencer marketing. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. How do you do it? Are you doing that math? Those companies are also struggling. That was my next question there. I think thats it. The truth is, audio all-up is a third of all the media we consume. I dont know that well have a big reveal. The Ron Burgundy Podcast: Hard Questions - YouTube We also have a digital marketing team, I forgot that in the org chart. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. You dont? Here is your reach extender. The second reason is parallel pathing. Is that part of your business affairs team, just selling the IP out? Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. I just dont see it fixing anything thats broken. What is your framework for making decisions? I want to come to exclusives and to consolidation. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Thanks. Ron Burgundy Is Getting a Podcast - IGN When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Podcasting is a mass-reach medium. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Maybe one day you will, but not today. Yes, we do that all the time. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. We're the Film Fanatics. I dont see a reason. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . You always do if youre running a startup. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. You launched a lot of new stuff. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Ron speaks to Senator Kamala Harris and considers running for president. Is that present for you? But no, youre spot on. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. No, because podcasting is a decentralized medium insofar as its distribution is concerned. Facebooks interest has grown and waned and grown a bit on podcasts. LOTS of podcasts have ads okay? Were like, Hey, you should buy podcasting. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. The second thing we do is spend a lot of time focusing on every show that we have on our network. They could have published them on YouTube. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! It often is. via Podcasts. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. I think its high attentiveness at scale with partners that weve been able to maintain so far. Anchorman (film series) - Wikipedia The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! No, not really. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Really, really terrible. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. It thrives when it is a widely distributed medium. We had three or four people who were our formal official sales team at Stuff Media. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . Some of this is obvious. Are they yours if theyre subscribed in Spotify? Our job was really simple. Thats interesting. Episodes. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker We will avoid, at almost every turn, simplicity. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Subscribehere! That got its own set of executive producers out of LA who shepherd the NextUp program. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. But I also think it fundamentally tripped up a little as a business model. What is the audio drama today? The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This is the org chart question now. iHeart does a lot of new things. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. I make content. The BD team is livid. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Was Great. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. I can go on as long as I want.. In the tech world, this is a common situation. Thats what were trying to true up. Does that worry you? Which one of your children is the business affairs group? He also co-owns a company with us. Radio and podcasting have very different constraints. Thats a super good question. Like I told you, we all have the same problems. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Everything, I promise you, is simpler than you think. Walk us through what that actually means. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Let Me Off at the Top! - San Francisco Public Library - OverDrive Theyll overcomplicate in order to camouflage something they probably shouldnt have done. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Promote. I end on this team because its very important, we have our business affairs team. Thumbs up or thumbs down, library. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. I think its real. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. God DAMN that Ron Burgundy podcast sounds awful. By the way, 75 percent of that third is broadcast radio. Its incredibly collaborative. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Is there any tension there at all? Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Think about that for a second. Im going to get in trouble too, just like you are. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Malcolm Gladwell has an existing slate of shows. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Inside iHeartMedia, its an audio company. Most of them are like, Facebook wont give us the time of day. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Youve never bought downloads to run game ads? For sure, we deserve and need it. This is what they do really well. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. He was a great guest, super game to answer the questions, especially in front of a live audience. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Go follow Conal on TikTok, its great. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet.