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Consider if you have the ability to roll with the punches as well as step up to the plate when the company or leadership teams are faced with tough challenges (i.e. 7. A brand is an intangible marketing or business idea that helps people identify a company, product, or person. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. What's Your Leadership Brand? | Center for Creative Leadership - CCL In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. The best way to describe my personal style is: Simple, timeless and relatable. Since it is such a powerful marketing tool, you are going to want to spend enough time on it to make it fantastic and ensure that it projects exactly the image of you that you want. 3. Usage as a brand word: When bold is used as a brand word, it conveys striking attributes of the product as being . Activity 11 Write four words to describe your ideal self And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. Denise Duffield-Thomas - Lucky Bitch. WHO ARE YOU? YOUR PERSONAL BRAND IN A FEW WORDS - Maria Brophy active role in trying to apply your own knowledge on a topic while also taking I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . Without them, you're just pressing on the gas without looking. things from the other side of the transaction, and applying best practices when Describing Your Expertise in Your Own Words And I failed At first. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. It shows that youre focused on doing something instead of just talking about it. When Im not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, Im on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. If you continue to use this site we will assume that you are happy with it. Life throws many wrenches at us, but its often our ability These are all admirable qualities to have, so take pride in the 3 words you choose. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. Think about the outcome and what you learned from it. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. Your personal brand statement is the first thing that people will associate with you so you want to start off on the right foot. As with anything, these should be looked at through the lens of your own experience. If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. One of the most important (and sometimes the most difficult) section is to describe the feeling you want your brand to have. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly. 2. But even more than that I seek to inspire and lift people and processes up. No matter your occupation or personality, you should have your own personal "dress code" that follows your unique look, tied to your personal brand and goals. Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. You have to read and readjust to get an idea of their experience and brand statement. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. Maybe you once had a phenomenal customer, You might have heard the term UGC creator tossed around a lot lately and wondered what exactly it means . Now, I want you to find 3 words that describe your business. Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. 50+ Adjectives to Establish Your Brand's Visual Identity Let us recap the key points that help you stand out as the best candidate: Stay honest, positive, and be yourself. shun away from using your integrity for short-term financial gain? This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. I wonder if you see that pattern, too. It can make a significant difference in short-term job searches. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. professionalism is vital to your professional success and personal growth, so 5 Words to Describe Yourself When Building Your Personal Brand I teach people how to use unconventional strategies to land jobs they love in todays market (without connections, without traditional experience, and without applying online).. https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. Since you are adaptable and versatile in any environment, being meticulous shows a flair for paying attention to detail and using critical thinking skills in analyzing complex technical issues while also jumping in with creativity when the situation calls for it. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! This can help you guide your answer to one that is relevant to the job while still being true to yourself. (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. Lastly we have a good example of how to use descriptive personal brand words. What Does It Mean For a Brand To Have a Personality? with examples He turned a history degree into a fulfilling career in digital marketing and UX, then founded Employed Historian to show others how to do it for themselves, too. Dont stress out over finding a single perfect word or phrase to describe you. If theyre not interested, dont bother. Then I figured out why. co-worker or a difficult client and how you have handled it professionally. How to Create Your Personal Brand - capitalonecareers.com Check out these personal branding examples to see how other people pull this off successfully! Additionally, think about how you react during tough times and if you are the type who can be trusted by executive partners to proactively build cohesiveness within the infrastructure and lead teams to become stronger and more resilient. How did you apply your resourcefulness This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. Whether the company is going through tumultuous financial times or big changes in leadership, the ability to adapt to a sudden change and remain adaptable to that change is an important skill to have. Do clients feel that strongly about your brand? 60+ Words to Best Describe Yourself for Interviews & Resumes For some people the word immediately comes to mind. 8 Personal Brand Statement Examples To Help You Craft Your Own Brand What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. Being resourceful requires applying good critical If you are one of them, you'd better figure it out. 75 Adjectives to Describe Your Brand Personality - helloluci.com He establishes his leadership in his field and shows how his passion translates to direct success with his customers. This is something that we need to make more clear moving forwards, thank you! Think of it as your catchphrase a tagline or slogan for marketing yourself! To do this, ensure you seek feedback from family, friends, colleagues, mentors, customers and anyone who will give you honest feedback. Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. This post can make an impact on many people! Successful branding involves just three steps: Identify your Brand Attributes: Identify what makes you different from your peers and competitors. People skim online, even when looking at LinkedIn profiles. As a solopreneur and owner of, career; life lessons; performance; personal growth. And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. It's about content that's useful, helpful, and relevant to patients. Thats where verbs come in: they help demonstrate your brand rather than just advertising it. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. the time to achieve a clients goals or needs? 10 Personal Brand Statement Examples to Inspire You - Career Sidekick thinking and good judgment in times of stress. Goal - oriented What steps are necessary to make your desired personal brand a reality? These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. Examples of brands: Coca Cola, Nike, Gong. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists. An awesome personal brand statement example jumps right out at you. When it comes to personal branding, there are certain words that can make all the difference. Most of our content while focused on the individual job applicant trying to get a job can definitely be used at the corporate level as well. He was thrilled! 3. brand, one of the first pieces of information I seek to extract from them Denise lives and breathes her brand which, clearly shows throughout her online presence. Personal Brand Statement Examples & Tips (2020) - BrandYourself Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. After that, show them your words, compare, and see if they agree. Be careful not to boast about your achievements too much, or you may come across as arrogant. My word is Impact. Hi there, I'm Juls! Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. when it comes to specific tasks and projects, but also in daily relationships Choosing the right personal brand words is one of the most effective methods for doing this. Your email address will not be published. Our next featured user is the Builder of Things and Communities, who is pictured below. Our free tool helps you promote and enhance your personal brand online. Jot down your favorites and then narrow them down to your top 3-5. aristocratic or having or showing fine personal qualities or high moral principles and ideals. Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. You might even want to, speak with a personal branding consultant. Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. If so, youre off to a good start. Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. 4 Steps To Building Your Personal Brand Voice To Stand Out - Claire Bahn For example: Creative - think out of the box, innovative, inspiring Passionate - enthusiastic, heartfelt, expressive For what it's worth, my one word might be capturing the spirit of yours--"Elevation." In order to be effective, it needs to stay current. Consider CEO walks out). Thats the long and short of it. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. encountered a situation where you have had to work with a difficult Nothing is more off-putting than a company who's name and tagline say nothing. It should be short and catchy but also contain enough compelling information to convey your value and show your personality. It isnt evocative, but it works. Personal brand words are the words that you would use to describe yourself, your work, and your personal brand. Avoid using too many personal branding words or phrases. Press Esc to cancel. For more information, visit: https://employedhistorian.com/cookie-policy/, How to write a personal brand statement that actually works. I am straightforward and reliable, and I support others with compassion. We hope that the tips and personal brand statement examples we included will help you craft one that you are proud of. So what about your brand? Its always good to keep learning! This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? It communicates the value you offer. Wendi Weiner 5 Min Read Whenever I work with clients to develop their personal brand, one of the first pieces of information I seek to extract from them as part of the process is the following question: You can practice this easily. 10 Bold Personal Brand Statement Examples. Creating a three-word brand that works for you in your future job and is recognizable will add to your credibility with a potential employer. This article has helped us focus in on how we can best stand out in the crowd. Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. Hi Shelly, interesting in that of all the major words in the three categories you describe, I see four. Start Online. as part of the process is the following question: Give me 5 words to Does Your Brand Need Them. Take your values and goals and wear them on your sleeve (or your personal brand statement). If you have the wrong leadership brand for the position you have, or the. A lot of powerful words for your profiles come in the form of adjectives that we use to describe ourselves. Adjective Words To Describe A Brand - EnglishBix Personal Branding Examples: 33 Stunning Examples to Inspire Your Business But if not, determine what resonates with you the most or ask your feedback providers to rank the list in order of priority of what comes to mind when they think of you. Brand Adjectives | Describe Your Brand In 1 Word - Creative Minds Think about the ways you excel in being collaborative in your work environment Hopefully, with a good sentence, an employer will want to know about you. The four aspects of personal brand words. Personal Branding: What It Is & How to Achieve Your Goals - Adam Enfroy When people interact with my content, products, and services, I want them to feel ______. This helps you figure out who you are, what you stand for and where you add value. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). When expanded it provides a list of search options that will switch the search inputs to match the current selection. If you find you are someone who gets things done and makes things happen your one word points to Drive. The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. 8. However, a personal brand statement is just fluff unless you align your actions with it. dishonest. Your values and goals change over time, so it makes sense that your personal brand statement would as well. Words in this category stress movement, taking things from one point to another point. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. Brand adjectives are the words you choose to describe your brand's visual identity. While this doesnt describe what I do, it describes where I add value. Words to Describe Your Brand. Positive 4 . If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. Patagonia. To find the one word to describe yourself make sure you thoroughly read through your resume and choose a quality it supports. the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. Eventually, personal branding statements will be as common as a resume or reference list, but for now, its a sure way to get you noticed as a competitive applicant who is capable of keeping up with current self-marketing trends and using them to advantage. For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits. Feel free to share them in the comments, email, or Instagram DM! to creating an everlasting impression for your digital After listing the three words, give a brief . During a recent keynote talk on leader communication, I asked the audience to write down three adjectives that others would use to describe them. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. for your long-term career development. A personal brand statement will not help you much if you are not telling people what it is. I strive to improve myself and those around me, and I am always looking for ways to grow. Your personal brand is how you promote yourself. Thanks! 19 of the best personal brand examples in 2023. to be resourceful Ultimately what it comes down to is being authentic :). Personal Branding Success Comes Down to 3 Words - LinkedIn He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. According to a recent study: Global executives attribute 45% of their company's reputation and 44% of their company's market value to the reputation of their CEO. Its what ensures your results are that much, You know plenty of brand evangelists. Personal Branding: What 3 adjectives describe you? - John Millen With that in mind, consider describing yourself with words that correlate to these four aspects to help build your personal brand: Only a small number of people can legitimately use their achievements to fuel their personal brandstastefully, anyway. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. Additionally, a CEO's reputation plays a vital role in attracting employees to a company (77%) as well as motivating them to stay (70%). Your Look and Style. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. . Brevity begets precision. Your brand personality is essentially how you speak to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to. Imagine your brand as a personal relationship in your customers' lives. business. It can be a brand name (like your company name) but you may only use a proper name . Choosing the Perfect Personal Brand Words - leadfuze.com The second piece of information I ask is: Explain why Use those personal brand words to start crafting your own brand. Thanks James, I will look into the connection further. The. It's about having your own voice. When people see something from my brand they think it is _________. also lean in on the personal growth you have achieved by being collaborative. When you meet somebody for the first time, you dont want to drone on and on without them showing interest. You can use more than just a handful of words to describe yourself, and you should. This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. with executive partners, stakeholders, and clients. Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile. Good luck with your job hunting! Its a subtle difference that most people miss. I recently started with a new coaching client who stated he wanted to gain real-life best practices and achieve tangible results through our coaching. individual can include a focus on being creative in tackling new projects, considering When used properly to enhance the way you want to be seen, social media is . The Brand (obviously). And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. Once again its an example of what not to say about yourself. Required fields are marked *. Unambiguous. Words cant create a personal brand for you, but they can definitely support it. footprint or even at an interview to a prospective new employer. We've seen thousands of resumes and CVs that say people are "motivated team players." Those are great things to be, yet too many people write the exact same words. Build Your Personal Brand | 30 Second Exercise - Ivy Exec Blog Instead, highlight words that represent your personal, authentic brand. Get more eyes on your personal brand statement. Activity 1.2 What factors affect your attitude toward educational success? Sometimes it takes longer than expected to discover the right fit. Rather, its something you should consult, review, and revise on a continuous basis. Another example might be: Bruce is an analytical, intelligent, and collaborative CEO who is dedicated to helping millennials have fun through expanding affordable gyms in the US. If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement.