A post shared by Joey Logano (@joeylogano). Success! Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water. Kris is known for always saving the day or "controlling the situation," so maybe this one isn't that surprising after all. King Khan is perhaps the most visible actor on television! $4.95. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. Most celebrities are happy to admit that they do endorsements because they require a small amount of work and pay handsomely. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. Like all true entrepreneurs, Stacy is an adventurer at her core having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis. Andy Garcia. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. report at the time. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . June 30, 2022 by . During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. 3. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. With Cosbys legal troubles, the brand may regret the longtime association as recent stories have suggested thatCosbys first meal in prison will feature the brands pudding. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. 2021 at 7:30 AM 6 minute read . 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. In 1900, singer and actress Hilda Clark were featured in Coke's ads (some of which were on tin trays - an early form of practical product promotion) as the 20th century began. Cristiano Ronaldo rejects Coca-Cola and praises water. Many top artists have been in the studio during the pandemic. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Stacker distribution partners receive a license to all Stacker stories, Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). She's hyped Windows 95, Diet Coke, Smartwater, and more recently, Aveeno. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. SHARE THIS ARTICLE. The . Shes earned $157.5 million since 2011. When Brad Pitt signed a deal with Chanel No. restrictions, which you can review below. Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. Please try again. Most notable endorsement: Diet Coke - $26 million. Thishasmade her hundreds of millions of dollars in profit. An interesting thing to note is he has also endorsed with Coca-Cola in the past. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. republish under a Creative Commons License, and we encourage you to Even then, Wie was no newcomer. National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. One guy was the human embodiment of a PC; the other, a Mac. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. It came out as one of the biggest celebrity endorsement deals when the Jackson' s deal resulted in an immense increase in the market share of Pepsi with sales of $7.7 billion in the year 1984 with a drop in Coca Cola's market share. July 26, 2021 July 26, . In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Spieth has highlighted the brand onhissocial mediaas well. However, his likeness continued to . Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. Shatner is now 87, and is still associated with the brand as it celebrates its 20th anniversary. Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. 2. The World Cup andOlympicchampion is extremely familiarCoca-Cola. In this case, the battle takes place between the world's leading soft drink brands. There's a funny sub-genre of celebrity endorsements where the celebrity endorser provides a little self-deprecating humor. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Find out how much they earn in mounting fees and prize money. Heres a list of top Indian Cricketers & the price they charge for brand endorsements. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Public Relations, Cameron Diaz for Coca-Cola. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. It has to create a lasting brand impression. This squad of athlete influence holds a combined social following of over 177+ million. In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. distribution partner, email us at Coca-Cola brands include Sprite . Jennifer Garner wants you to sign up for a Capital One Venture card. The belief of getting high quality product. Coca Cola Net Worth is $265 Billion in 2023. Shes earned $157.5 million since 2011. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. The contract, which features radio spots and TV ads, earned the superstar $26 million. In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Success! After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary. "Coca-Cola, ugh," he said. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. The most fascinating lives are of Celebrities whether it's acting, music, or sports. He felt the need to pay it forward, in a sense, to other up-and-coming artists, since he was in the same position not too long ago. Add to Wish List. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. But in 2013, he renegotiated, according to a report at the time from Reuters. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. Rob Lowes DirecTV commercials are wonderful examples of this niche. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Please try again later. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. Hebought the entire Armand de Brignac Ace of Spades label in 2014. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. Coca-Cola lost $4 billion in market value . Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. In 2012, he starred in a Super Bowl commercial for the brand as well,but it only aired in North Platte, Nebraska. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Taylor Swift | Celebrity endorsement. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. Curtis Jackson, a.k.a. TV: On Thanksgiving Day 1950 American . In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. When a company wants to sell you something these days,it needs to do more than just show you the product. Great! Source. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. After their investment, billionaire investor Ron Burckle invested in the company as well. 18 January 2021 Sam Carp. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. According to a report from CBS News, the latter contract alone earned her $3 million a year. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. 02:40 - Source: CNNBusiness. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. In 2016, Timberlake became an investor and the face of Bai flavored water. The most expensive celebrities for promotions are: Taylor Swift. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. Endorsement Fees For Top Indian Cricketers. By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. Top athletes in the world make money through Endorsement deals, appearance fees. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. Holly Hunt. Related: Which Athletes Earn the Most Per Hour? She apparently actually appreciates what the company stands for. Total Following: 3.9 million. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Soon after, Jenner released her Puma Fierce line. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. Top 5 Highest-paid Athletes in the World for Twitter Posts. Your email address will not be published. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. storytelling. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. Topics: Celebrity Partnership . Kylie Jenner: Puma, $1 Million. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. But, Michelle Wie has made millions off of endorsements. That's mainly because of her successful endorsement career. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. Take a look to find out about your favourite cricketer. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Let's get started! And when they are on the top, there's no limit of millions in their bank account. As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league,with $12 million in endorsements a year. Brand: Coca-ColaEndorsement Deal: $26 million. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. versa. Check Out: Athletes Earning Most of Their Cash From Endorsements. David Beckham signed a lifetime endorsement contract with Adidas worth 160 million in 2003. CNN's Clare Sebastian reports. A survey records that there are more than 1.8 billion consumers of Coca-Cola products per day. And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; 4. Hip-hop artist Drake has a favorite soda, and that soda is Sprite. Did Ronaldo cost Coca-Cola $4 billion? In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. Source: Canterbury Investment Management; AIQ Trading Expert Pro. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. After the City of . The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. Rivalries don't only exist on the playing field. . Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. Andy Garcia. Rita Ora has a reported net worth of $30 million in 2023, a . document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. No woman in sports earns more than tennis superstar Serena Williams. By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. 7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival. The $5 million partnership broke the record for a celebrity endorsement deal at the time. Here's another company that used YouTube to endorse their brand with a significant effect. And consumers who are fans see those celebs holding beverages that drive them to give them a try - all on celebrity endorsement alone. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. She has also taken thesponsorship a step further by hosting theCoca-ColaSoccer Campfollowing the USWNTsOlympicGold victory in 2012.